Systema Frontis is the first in the region to install the hybrid HP Latex R530
The printing company Systema Frontis from Zagreb has been building a reputation as a reliable and innovative partner in small and medium format printing for more than two decades, viewing print through “out-of-the-box” glasses. Their philosophy of constantly pushing boundaries has led them to another step forward. They have become the first printing house in the region to install the HP Latex R530 hybrid printer.
As Mr. Alen Sančanin points out, who together with Ms. Koraljka Kmošek is a co-owner of the company, the decision to invest in a new printer was a logical continuation of that very philosophy.
HP Latex For Superior Printing Results
Thanks to its hybrid nature, the HP Latex R530 enables printing on both flexible and rigid materials – from acrylic and metal to wood – without losing the structure or gloss of the substrate. Its compact design makes it ideal even for smaller spaces, while the hybrid system with movable tables allows quick switching from roll-to-roll to flatbed mode.
“One of the reasons we chose this printer is its hybrid nature, but also the new technology it brings into our production. I admit, I was skeptical about latex for years, but now I can say that, besides being healthier, it also delivers outstanding results,” says Mr. Sančanin.
His experience at the exclusive presentation in Barcelona, where HP introduced the R530, proved decisive. “When I saw what HP Latex technology can do there, I knew it was the next step for us,” he emphasizes. In addition to the technological aspect, he highlights that environmental features were also one of the key factors in the decision. “Ecology is not just a trend, it’s a matter of responsibility. We see this reflected in our customers, who are increasingly asking us for eco certificates,” he says. HP Latex inks carry the UL ECOLOGO certification.
Simple to Use and Easy to Master
The installation of the new printer went smoothly with support from Fortuna Digital, HP’s regional partner. Although this is their first collaboration with Fortuna Digital in the technology segment, they are impressed by their approach and professionalism.
“Everything related to the installation went very easily. The printer is truly user-friendly, and tomorrow anyone could operate it,” says Mr. Sančanin, adding that in roll mode, while staff are still getting used to it, they are currently using it for standard applications such as posters. However, when it comes to rigid materials, he notes that everyone is already working directly on the printer, and the results are outstanding.
“There hasn’t been a rigid material yet where the ink didn’t hold—and not only does it hold, but the print quality is excellent,” he explains. They now also offer users the possibility of working with white ink, which they previously did not have in this segment, opening up new creative possibilities.
Premium Packaging as a Growth Focus
Mr. Sančanin does not hide his enthusiasm for pushing the boundaries of technology. “When I said at the presentation in Barcelona that I would use the HP R530 to produce exclusive packaging, everyone was surprised and asked how. My answer was: you’ll see. So it’s no wonder that the very first unit in the region ended up with us,” he explains.
